I would have to agree with Mike Y on his state about the millennials. "Why the millennials.....I would bet almost none of us played more from 22 to 30 or 35 than we did before or after." I personally would not have joined a club had there not been a serious reduction in any initiation at my club and never considered joining a club until I was more established in my job, I am 40 and thus not a millennial. I don't think the millennials are truly lost, just not in a position in life to partake in golf on a consistent basis. My own friends who laughed at my playing golf in high school are now 40+ and play golf regularly, though would never have done so in their 20s or even 30s. Golf is never going to overtake football, basketball, soccer or name the streamline sport in your area, as the sport of young people. For one thing most school teams only have 5 varsity golfers, hardly an inclusive sport like others. However, as people lose the ability to play football, etc., they often turn to golf. There are exceptions like most people on this DG as most have enjoyed golf their whole life. IMO the Millennials are not lost, most are just not ripe for golf yet. What does this mean for the golf industry, likley that as with ever generation there will be golfers once they have more time, money, friends who are playing and have lost the ability to partake in other orgznied sports.