Matthew:
The Texas Tech people didn't say anything about the reversibility ruining the aesthetics. I just figured it would, and the aesthetics were important to them.
On a reversible course you generally cannot build any visual backgrounds for the greens, because in the reverse design you would have to approach them OVER the backgrounds. Now, that may work fine when the view in the background is the Eden estuary or the town of St. Andrews, or simply trees or desert, but it doesn't work so good when the background is the University Hospital and parking lot, or the Boys Club of Lubbock.
There are some types of greens and hole designs that don't lend themselves to a reversible course, too, and I think a lot of people might assume that means you're giving up too much in the way of variety within the course. However, I've thought it through and I believe you would still have a large enough palette of ideas to design an excellent course both ways around. St. Andrews is a pretty good example, but I think you could come up with something that's better than the left-handed course at St. Andrews.