Tom, how do you think GD should rank the reversible course, if it doesn't rank each course separately?
Ultimately, isn't a ranking just another way of telling you how much you should want to go and visit a course? I think the main appeal of this course is going to be playing it in both directions to see if it works. Dividing it into two courses throws out the single feature that really makes it noteworthy.
I expected GOLF DIGEST to take this approach, because they have to use their formula for what makes a course great ... but they could really use it for the overall course if they wanted to. [When you play a course with six sets of tee markers, they don't rank it six ways.] As I joked to Ron, it's got to be a 10 for Design Variety, but I think you could also rate it for Shot Values, Memorability, etc. as a composite of the two directions, if you wanted to.
What I actually said to Ron about the rankings was that the GOLF DIGEST rankings have always been the main stumbling block to this concept. Most clients care a lot about the rankings, and with this concept I'd have to tell them that I think it will confound the rankings, because the system won't know how to treat it, and so the course probably won't fare as well as it should. When I asked Lew Thompson what he wanted, he didn't mention rankings at all -- probably because his other course is already in most of the lists. What he said was that he wanted something that would "wow" people, and that the whole point was to get people to stay at Forest Dunes and play multiple rounds of golf there. So I knew right away he was the right guy for this concept.
I would expect GOLFWEEK and GOLF Magazine to take the other approach, that they are evaluating one course that can just be played two ways. But who knows? And, for once, who cares?