This wasn't a PGA Tour co-sanctioned or approved tournament. It was just a made-for-TV deal, like All-Star Golf, Challenge Golf and the Shell series. It was novel in that it was taped rather than filmed, and played at one (sometimes two) courses, but nothing more than that. If there was a "PGA official" as a referee, he was moonlighting.
I liked it because it was novel for television: Match play, condensed so you saw more shots than you would live, and some camera work that wasn't practical or allowed in a regular telecast. Things like camera cranes moving up as a player was about to putt, for instance. Sort of a laboratory for Frank Chirkinian to play.
I can't even find a list of yearly winners online, but I did find the 1963-64 match-play bracket, when the eastern matches were played at Baltusrol and the western matches and the 36-hole final took place at LaQuinta. It amplifies a bit on what Rick and Joe found:
East first round: Jacobs-Rudolph vs. January-Harney; Charles-Crampton vs. Hebert-Hebert; Nicklaus-Rodgers vs. Nichols-Cupit; Souchak-Ford vs. Sanders-Aaron.
West first round: Snead-Lema vs. Littler-Wininger; Wall-Burke vs. Finsterwald-Goalby; Boros-Bayer vs. Ragan-Casper; Marr-Pott vs. Rosburg-Hawkins.
From the ad with the bracket, all the eastern matches were shown first, then all the western matches, then the final, shown April 4-5 in two telecasts. The commentators in 1963-64 were Chris Schenkel and Tommy Armour.