Isn't it striking: Fred Funk, a good tour pro who competed at the highest levels and even won The Players, but who is known to be one of the shortest hitters off the tee and who now usually plays courses on the Champions Tour that tip out at 6800 yards -- and yet, the only architectural reference in the article is that his first design will stretch to 7,500 yards! As if length trumps everything else (interesting greens, challenging hazards) even when the professional golfer-architect himself couldn't really hope to handle a course that long. Even as simply a marketing exercise you'd think a developer would/could use Fred Funk's name to explain/justify/celebrate a 6,800 yard course; but it appears that the 'prestige' of length trumps even such no-brainer business decisions.
Peter