In a word, I think it will have an incremental effect. It's going to shine the spotlight on thoughtful restoration of a classic course, but it comes only a year after the USGA presented a transmogrified Merion and talked endlessly about the genius of the original architecture, the same architecture that it had debased in many ways, to make sure that it could still defend par. As for the "down with brown" message, the Opens at Pebble (McDowell), Shinny (Goosen) and Pinehurst (Campbell) were all brown and firm tournaments and it didn't seem to have that much downstream effect. But one can hope...