Chris, since you admitted that a very small portion of your membership are GCA nerds, did you have any challenges educating or convincing some members to go with Doak for the second course (or even the need to build a second course at all)? I'm sure some fraction had to be relatively narrow minded like me, and since they probably joined due to an affinity to the Nicklaus course, would've preferred more of the same.
http://www.golfclubatlas.com/forum/index.php/topic,45086.0.html
Hi Jim,
As you will recall, we have ample space (rooms and clubhouse) and a second course was always in the plan at Dismal from the beginning. That said, the economy made the idea more than questionable for a time. The key was to establish trust with a then whipsawed membership and stabilize the club financially which was done pretty fast in the first year. I won't suggest that was easy. It also begins with realizing you have a problem, plan a realistic strategy to solve it, and communicate with the members so they know what you plan to do. I believe you can solve most problems if you tackle them with truth...if you lose that, you lose the game. A lot of phone calls. Trust is the key and bullshit never works. One good thing is the club never slashed the golf course budget...that is fatal.
as to the why? Like any business, we need volume or yield. Not much different than a manufacturing plant...running at less than breakeven capacity is a drag. For us, with the scale of the property, we believed a cool second course would add both volume, members, and extend stays. When I was at Sand Hills, there were times where I got sick of playing the same great course. Two courses solved that problem.
I don't think we did much convincing. Probably similar to you and John at Ballyneal, the guys really
wanted the club to work. I won't go into that sad saga but will say I really respect your love for that place. We selected Tom and he us, we put the second course to the membership for a vote, and the ballot passed with quite a cushion. That really speaks volumes about the members of Dismal River...voting to build a new course in the middle of the worst possible industry conditions with failure all around. On of the most memorable moments occurred on an all hands conference call...one of my favorite members said the following i
n jest: "Well, hell, if we're going to go down, we may as well go down in flames". That comment alone probably converted several "on the fencers".
Another funny story from last year. A member and good friend from Vail arrived mid July for his first visit of the season. I greeted him at the door and the first thing he said is: "I can't believe you're still here! We all figured you'd be gone by now". I won't share the two word response i gave him, but you can probably guess.
Now, I also made a huge mistake that put the entire project in jeopardy. After the assessment, I (naively) expected everyone to pay. Some didn't, and more than a few paid slowly out of necessity. I really should have planned for that. With the project already underway, I had to go back to the same good folks (now excited) and tell them truthfully that I whiffed. The result was a second ballot for a second traunch to fill the hole, using a creative structure, and that vote was overwhemingly positive. As mentioned earlier, Tom also stepped in to assist. That could be why the members are so passionate - they got to watch a new course be created from scratch! It's also why Tom Doak is both friend and hero.
Regardless what some here may think of me and the sheer joy I find in golf, something very special and quite uncommon happened at Dismal River. Something positive. In this economy, and this industry, that really is cool.