For example, in a club that's essentially just golf (no social memberships or ancillary activities), one might put the golf at 95 percent or more, with food and drink being the rest.
Now, compare a full scale American country club (anon.). The club offers an outstanding golf course, excellent tennis, swimming pool, and fitness facilities and both casual and fine dining. Full initiation is $50,000, with a social membership (everything but golf) at $37,500 (75% of full) - non-equity. Monthly dues are $400 full, and $300 social (again, 75% of full). Add in about $100 of fixed fees and minimums and the dues/fees ratio jumps to 80% for a social membership.
[Editorial note/addition: The numbers are, in my opinion, a reasonable composit - not just a single club. I'm focusing on the ratio of golf-apportioned costs to other activities. You could take these numbers and go up or down the same percentage for each and come out at the same ratio. I've just done that - tweaked the numbers. The totals would be different, as they should be in different cost markets, but the ratio would be the same.]
So, at club anon. one could say golf is priced at about 20% to 25% of the full value of the club. I have no idea of how this compares with the typical American "country" club. Would this make sense to you? In your market or otherwise? What do you say?