Something tells me that in years to come it will sell itself, especially in America -- but it will be a multi-faceted and partly unconscious and almost mysterious process/evolution, one that we really can't control or proscribe. I've long thought (in an opinion based on nothing but a feeling) that Ballyneal will keep going higher and higher in the rankings in years to come (culminating in it being a contender for the top spot); its look, its feel, its style of play, its location, its architecture with its peace and freedom, and its indigenous-ness, all these will combine to see Ballyneal's true value raising in the eyes of more and more golfers. Similarly, I think a course like Wolf Point -- which from day one has felt to me so completely at home in its Texas location -- will been valued more and more, for many reasons but mostly (if, as I say, partly unconsciously) for its at-home-ness. This quality, as I say, will sell itself I think. As people's homes and streets and stretches of sprawl move with increasing speed to looking ever more alike, and as our electronic world broadens out to make us all ever more connected (in one sense), I think the go-local ethos and the quality of at-home-ness will resonate more and more.
Peter