Niall, Thanks answering. I'd put your answer in the category of "the ancient political story of bureaucracies building and protecting their turf," although not with the cynicism my wording implies. It makes sense.
Regarding your: "The clubhouses are magnificent by Scottish standards, and I expect even for public courses in the US (of which I'm no expert) and are staffed to the hilt in a way you wouldn't find anywhere else over here."
I've been to St. Andrews three times. The first, about 20 years, included a visit to the British Golf Museum and a walk on TOC Sunday when it was closed to play. No golf for me. After that I went back twice and played TOC, New and Jubilee. On the first of those two visits (as on the second) I experienced what I think they call the Links Clubhouse, over in the New/Jubilee area. I guess I had been naïve – it was so much fancier than I had anticipated. At first I really wondered if I was in the right place. Not just at first. I could not believe I was in a public space.
Regarding your: "With regards the trademarking, they are trying to protect their interests and I don't doubt they are sensitive to the reaction and I dare say have tried to avoid unnecessary conflict but at the end of the day they have to try and protect what they see as their interests. And as sensitive as they might try to be (and I've no personal knowledge of how they have handled the issue) you will always have the wee guy against the big bully scenario that the papers love to report."
This brings me back to clubhouse, too. With all I'd ever read about St. Andrews I had become focused on the idea of a town with historic public golf courses that were, more or less, seamlessly integrated. A real place. As I've thought about my experiences since, and try to compare it to other golf experiences, I'd liken it more to a golf resort experience – not quite the "real thing."
So, what I'd prefer to see is the Links Trust embracing the heritage, rather than trying to transform it. (Am I fair, or not, in thinking this is what I see going on?) In the context to the trademark issue (I used to be a lawyer, but not a trademark lawyer), when you have the town and golf so linked over centuries, I wonder how so late in the game the Trust can decide it deserves to take over the heritage for just itself and the courses, and, apparently, disregard the town and its businesses that are part of the heritage.
As an American outsider, and I take it you are not, these are some brief observations. Any comments?