Joel - to be fair, it's pretty hard to get penalised. You really need to be taking the piss - the top 50 players are too smart to push it to the lengths the likes of this guy and Guan did.
I don't doubt that the more experienced players know how to work the system better. But when guys like Crane, Na, and Byrd never get a penalty, something might be wrong with the system.
I did not see this incident, or much of The Open, but it seems to me the new vigilance against slow play is getting a little bit out of hand. All players are going to face a handful of difficult shots where they need to take more than 45 seconds to assess what to do ... the question is whether they have already been "put on the clock". It does seem they are quicker to put certain guys on the clock than others.
Honestly, I would rather they timed EVERY shot and came up with an average and assessed a penalty at the end of the day, so they were penalizing the turtles and the guys with overly long pre-shot routines, instead of the guys who got in a few bad situations while being watched. I know it's not going to happen that way, but that would be much more fair.
Instead of timing every shot, give players maybe three exemptions per round where they can take longer. I take longer for a hard shot even when I'm not even keeping score. It's not unreasonable to take longer a few times a round when a player has a particularly difficult shot. The player shouldn't have to announce it or anything like that; just don't count the x longest times.
I'm not sure how many times they track. They measure the length of the putts that the players face down to the inch, so it doesn't seem like it would be that hard to collect data on their speed of play.