Bogey - thanks, a rare question actually worth pondering.
I think the question might pre-suppose/make assumptions about what is in that quiver, and why. (Nothing wrong with that -- just noting the multi-facted nature of the question.)
I'm not sure I'm using the term right or even if it's applicable, but I think we may be in a "post modern" era of golf course architecture; what the architect is trying to achieve, and how he goes about achieving it, has changed a great deal from years gone by,
To use a poor metaphor, before the invention of the camera, a portrait artist was judged by how close he could come to creating a life-like facsmilie of his subject. Once the camera came to be, that measuring stick became just one of many ways to judge -- and in certain circles/periods, the least interesting and important one.
With all the changes in golf (the game, the technology, the sites available, the equipment, maintenance practices, the prevailing cultural/social attitudes and norms), I can't imagine that the architect's goals and tools have somehow remained the same. Why would they? How could they?
And yet, I think for many reasons most of us (including the architects themselves) like to pretend or assume that in fact the quiver is unchanged -- i.e. that the talents and tools and measuring sticks are static.
In short, I don't know if it should move down the pecking order or not -- as I'm not sure what that pecking order actually is (in truth, on the ground, not in what architects say or write) or what elements it should comprise of moving forward.
Peter