Without attempting to offend anyone here, we must remember that it is the job of an architect to get work. Whether that means new or a redesign, they have to secure enough business to keep things going. Whether it is Fazio or Cornish or Cupp or Foster or whoever, they will, most always, recommend that a course need some changes to make it 'better" or "more up-to-date" for today - whatever that really means. It's like asking an insurance salesman in your house and asking him not to sell you insurance. That's their job! This is not to criticize those who spend time "restoring" greens, tees and the like to their original designs. Most of the blame, if we are to assess it here, goes to the golf committee and the clubs who want some or all of the following; "a longer course, deeper bunkers, tougher layout, higher slope rating, a championship course, faster greens, thicker rough, more water, less water, more bunkering, less bunkering" and the list goes on!