Utilitarianism (noun) – the belief that the value of an action or an object lies in its usefulness.
In golf, we are always awash with the latest greatest new technology. This year’s irons or drivers are better then last years because of some new technological advancement.
Golf course management tools like mowers and irrigation components are always sold as better because of the development of new technologies.
There is a thread here on the front page somewhere that asks the question whether golf architecture is art or science. I believe great golf course architecture is art supported by science. I believe the creative aspect, the artistic aspect, should be what drives much of design, but that it has to be underpinned by science.
It’s the science that I sometimes struggle with, or maybe not just the science but the entire non-artistic (I didn’t say non-creative because I think we can find very creative solutions to non-artistic problems) segment of the construction and maintenance required to showcase the art.
I think for new technology to have value, it needs to not only be innovative, but also have value innovation. It needs to be more USEFUL then what it hopes to replace. It needs to be utilitarian. Too often we accept new products which boast of new technology or innovation without asking is they are more utilitarian then what we presently have. We should be asking if these mowers, irrigation components, fertilizers, seeds…etc are actually better then what we have before we just accept that what is the latest is also the greatest. This idea would seem to be common sense, a practical approach, but I find it to be not all that common at all.
When Jobs and Wozniak developed the first Apple computer, they didn’t use new technology, the used existing technology and developed a more utilitarian machine. They were not the first to develop a PC, they just put it together in a more utilitarian way, they made it more useful.
I am in the formative stages of an irrigation study where I believe I will prove, at least to myself and others with an open mind, that we have reached a point with overhead irrigation where more is not necessarily better if we use uniformity in the rootzone (not the surface) to determine the utility of an irrigation system.
I believe golf course management needs value innovation and utility. Golf needs creative ways of using existing technology to create products that are more useful.