[Jonathan Mallard]

CBS starts advertising during the NFL playoffs?

Just asking.

[Patrick_Mucci]

Jonathan,

Can't hurt, it's a mostly male audience and there's something appealing at looking at ANGC in April when it's freezing with snow on the ground in January.

The seed has definitely been planted.

[C. Squier]

Two words: Dave Loggins.

[Eric Smith]

Two words: Dave Loggins.

Please come to Bos Baltimore for the spring time?

[Keith OHalloran]

I assume The Masters thinks so.

[Steve_ Shaffer]

Well..." It's a tradition unlike any other" according to Jim Nantz. 




http://www.golfdigest.com/golf-tours-news/blogs/local-knowledge/2012/04/is-the-masters-really-a-tradition-unlike-any-other.html

[RDecker]

The fact that it is the first golf that matters all year and for us here in the frozen north it is Spring's finest hour, at least until our home clubs are up and running and the weather warms.

[Chris Clouser]

Don't know and don't care... I hardly ever watch golf on TV anymore.  I can't stand the coverage.

[Terry Lavin]

It's the first major, after the psychic and meteorological thaw. It's always played on the same course. And we have so many ingrained memories of past feats on that course. Here's hoping that all will combine this year to help us forget the goof who won last year!

[Patrick_Mucci]

Don't know and don't care... I hardly ever watch golf on TV anymore.  I can't stand the coverage.

Chris,

It's the best telecast in all of sports.

Almost commercial free

And, the back nine on Sunday is usually packed with excitement.

If you're up north, where it's currently snowing, you can't wait until  April 11th

[Dan Boerger]

This is a great question and makes me wonder about the economics of the situation. Did CBS guarantee the MC a certain amount of call outs, per month, prior to the event? Are they running it as "fill" for time not sold at the $ they want?

[Mike Schott]

Don't know and don't care... I hardly ever watch golf on TV anymore.  I can't stand the coverage.

Chris,

It's the best telecast in all of sports.

Almost commercial free

And, the back nine on Sunday is usually packed with excitement.

If you're up north, where it's currently snowing, you can't wait until  April 11th

Hi Pat. I love the Masters coverage due to the greatness of the course and the tournament but the required fawning, bowing and scraping of Nantz and the rest of the CBS crew makes me nauseous at times.

[Jonathan Stewart]

Advertising and prestige are two of the major reasons why networks pay so much for the rights to broadcast certain sporting events. The NFL playoffs, the NCAA tournament, and the Olympics are three of the biggest sporting events on TV (in the United States).

Do the networks make money on these events alone? Occassionally yes, but most likely no. They host these events on their networks to advertise for their own networks shows and coming events. Jim Nantz is probably more tired of reading 'How I Met Your Mother' and 'The Big Bang Theory' ads than we are hearing them.

Do the Masters get higher TV ratings because they advertise during the NFL playoffs? Probably not. What it is doing is wetting the appetites of major golf fans. I doubt an NFL fan who has never watched the Masters before is going to be influenced to watch the tournament because of an advertisement they saw in January.

Also, I believe the first weekend of the NCAA tournament is the best telecast in all of sports. For me it is like Christmas in March.

[Patrick_Mucci]

Mike,

I know, but sometimes you have to take the good with the bad, the bitter with the sweet.

And so it goes on April 11th

[Mike Schott]

Mike,

I know, but sometimes you have to take the good with the bad, the bitter with the sweet.

And so it goes on April 11th

Thanks Pat. I totally agree and when it comes to the Masters, I am willing to date the ugly girl with the smokin' body  .

[Patrick_Mucci]

Mike,

I know, but sometimes you have to take the good with the bad, the bitter with the sweet.

And so it goes on April 11th

Thanks Pat. I totally agree and when it comes to the Masters, I am willing to date the ugly girl with the smokin' body  .

Mike,

Would you consider changing that to the good lookin girl with the smokin body with the funny voice ?
Ugly goes to the bone

[Mike Schott]

Mike,

I know, but sometimes you have to take the good with the bad, the bitter with the sweet.

And so it goes on April 11th

Thanks Pat. I totally agree and when it comes to the Masters, I am willing to date the ugly girl with the smokin' body  .

Mike,

Would you consider changing that to the good lookin girl with the smokin body with the funny voice ?
Ugly goes to the bone

Sure Pat. Kind of like Bernadette on The Big Bang Theory. Totally worth it.

[Tim Martin]

Don't know and don't care... I hardly ever watch golf on TV anymore.  I can't stand the coverage.

Chris,

It's the best telecast in all of sports.

Almost commercial free

And, the back nine on Sunday is usually packed with excitement.

If you're up north, where it's currently snowing, you can't wait until  April 11th

Hi Pat. I love the Masters coverage due to the greatness of the course and the tournament but the required fawning, bowing and scraping of Nantz and the rest of the CBS crew makes me nauseous at times.

Love the Masters but I agree that listening to Nantz gets old.

[Jim_Kennedy]

Tim,


It is, but we in TVland don't get to see it.

[Tim Martin]

Tim,


It is, but we in TVland don't get to see it.

Thank you sir. I will amend my post.

[Jim_Kennedy]

If you're up north, where it's currently snowing, you can't wait until  April 11th

[/b][/size][/color]

The Open is like the anti-Masters. I can't wait to see the Pros all bundled up and fighting cold temps and 20mph gusts when it's 90 in mid-July in CT.     

[jeffwarne]

The Masters,...
Needs no advertising.

[Chris_Hufnagel]

The Masters,...
Needs no advertising.

It is hard to argue with that...

One thing to consider though, CBS probably does. 

I would think the Masters commercials now are more about CBS reinforcing its brand with a great brand like the Masters. 

[Paul Jones]

It is the 1st Major, not to mention that the course looks fantastic on TV. 

[Matthew Petersen]

The Masters,...
Needs no advertising.

It is hard to argue with that...

One thing to consider though, CBS probably does. 

I would think the Masters commercials now are more about CBS reinforcing its brand with a great brand like the Masters. 

I agree. I don't see why this has anything to do with The Masters wanting CBS to promote it. This is all CBS. They also runs promos for March madness during the NFL playoffs. Those three events are the crown jewels of CBS Sports for the year. They don't want you to forget it.

[Tags:]

Tags:

[Tags:]

Tags:

Call to undefined function theme_linktree()