The Masters,...
Needs no advertising.
It is hard to argue with that...
One thing to consider though, CBS probably does.
I would think the Masters commercials now are more about CBS reinforcing its brand with a great brand like the Masters.
I agree. I don't see why this has anything to do with The Masters wanting CBS to promote it. This is all CBS. They also runs promos for March madness during the NFL playoffs. Those three events are the crown jewels of CBS Sports for the year. They don't want you to forget it.
Exactly. Just as ESPN's first Masters promo runs during its telecast of the Rose Bowl Game. One hallmark sports event promoted during another reinforced the notion that this is a big-time operation.