That was the title of yesterday's "New York Post" article on Trump's most recent acquisition/s.
Friday night Trump invited 320 members and/or former members of the Ritz-Carlton in Jupiter, which he just acquired, to a dinner to explain his plans for the course.
Membership in the Ritz-Carlton was declining when Trump made the purchase in November.
The article stated that the rounds of golf have fallen every year since 2007, with declines of .5 %, 1.8 %, .6 %, 2.3 % and 2.5 %.
In light of the decline in play, Trump continues to acquire golf courses, 12 in all with Doral, Ritz-Carlton, Charlotte and Ferry Point being his latest acquistions.
So what does he know that no one else seems to know ?
As to the "deal" offered to members of the Ritz, Trump indicated that he would pump money into the facility, including tweaking the golf course.
In addition, Trump indicated that Ritz members will be given reciprocity at all of the other Trump clubs in Florida, including Mar-a-Lago, a non-golf facility on the ocean in Palm Beach.
This would mean that they would have playing privileges at Doral and Trump Palm Beach as part of their membership at the Ritz ?
If you were a member of the Ritz, would this be a good deal ?
P.S.
I'm going to inquire and see if he offers International memberships as I know that Jon Wiggett, Mark Chaplin and others are anxious to join