Yes Bob, I'm a little confused also, regarding the principals and beneficiaries.
But, making an assumption here (please correct me if I'm wrong); you are speaking of principals probably being the paid members of the First Tee Program, employed to administrate the program nation-wide. And, the beneficiaries being the kids, who you may be indicating are not turning out in proportion to the resource-funds and administration being expended.
If that is the case, I'd have to agree with you. Our own local experience with this First Tee program is that there was a very nice piece of change designated to our local county golf course owned facility to expand a small 3 hole practice course with expanded practice range and short game area. The plans remain in our display case in our lobby, with First Tee logo printed on the drawings, yet nothing is going forward. I don't know any inside story as to what has now delayed the plan for over 3 years. The first year the first tee was established, a small semi-private (really open to the public at all times - even for walk-up play) had a First Tee grant, and built a small snack shack like club house for the kids with 3 practice holes. It has since gone fallow, unmaintained. That is about 20 miles from the County proposed facility.
I knew the local golf pro who was the leader of the regional FT program. It is a sad story, but he fought cancer for several years and passed last winter. He was a very nice man, yet I suspect he had no real local support beyond some social conscious obligatory corporate sponsor donations over the years, and to my knowledge the program as an ongoing endeavor to have kids playing and learning on the ground, never really materialized beyond a few driving range presentations by that local director and some volunteers he enlisted.
So, I wonder if there is now a paid regional staff person in our area from First Tee, and what the heck are they doing? They certainly aren't advancing any youth exposure to golf in this region that I can discern. Thus, there are no on-going beneficiaries, with the exemption that there may be a single First Tee day at some local courses or clubs, where they have the kids out for a day to whack balls or hear a lecture on golf etiquette by some old gas bag who generally don't relate to kids.
The only youth golf that has any standing in our region is the local High School programs, of which there are many and each school has a girls and boys team playing fall for girls and spring for boys.
I took a look at the local regional web site, and I'd have to say that the site is full of fluff, with no substance. I wonder if the same condition of a hollow program with a website facade, yet no substantive activity is typical for other regions through out the country.
http://www.thefirstteenew.org/club/scripts/public/public.asp