The "younger" member is substantively different, today, than generations ago.
In the 60's, younger members teed off around 9:00, after the regular or older members teed off.
They played 18, had lunch, then went back out and played another 18 before the women teed off at 2:00.
Today, clubs have had to open earlier and accommodate earlier tee times specifically for younger members, who are now teeing off at 6:30-7:00, so that they can get home by 10:30-11:00 in order to "share" family responsibilities.
This has caused clubs to experience different degrees of stress.
The course has to be prepared earlier and weekend local disturbing the peace statutes prevent clubs from mowing greens to their desired daily height in preparation for the days play.
It's also caused a compression in tee times.
Now, more and more clubs are teeing off both the 1st and 10th tees for about two hours then shutting down to permit the "crossover",
So, members can no longer come up and tee off at their leisure.
Designated starting times prevent that.
As a result of "required tee times", clubs have lost the sense of general commraderie, where members picked up games randomly, even over breakfast on the morning of play. Now, with required tee times, games are made well in advance and there's a tendency to form regular games which result in cliques, which isn't in the clubs best interest.
Dinning facilities have to be open earlier, adding to labor costs for the most non-profitable meal of the day.
Their early utilization patterns result in them not using the club for lunch or dinner.
To meet their minimums, they usually attend specialty nights, like late Sunday afternoon Bar-B-Q's.
In addition, you don't seem to see them playing later in the afternoons on weekdays because they're attending their kids after school activities, or, as a dual income family, they're tending to their "shared" responsibilities.
Their utilization patterns are in conflict with the structure and historic operation of the club.
The best source of young members is other young members, their peers.
But let's not forget, being a member of a local club is a luxury.
Let's not also forget that if you cater to the younger member, you don't want to alienate your established member,
Neither I, nor my peer group wants to have lunch sitting next to a screaming kid, nor do we want to talk in whispered tones, lest some couples take offense to the topics we're discussing or the language we use.
Junior members, the sons and daughters of existing members used to be the lifeblood of the club's future.
Now, club's need to broaden their appeal without eroding their core values or displacing their long time members.
Clearly it's a challenge, culturally and financially.