Adam:
I'll chime in as someone who agrees with you that what Brad Klein wrote doesn't seem to describe a very interesting golf course. However, I think he understates the bit of character that East Lake does have (history excepted), most of it having to do with the elevation changes. 5, 6, 9 and 12-16 are the holes where the upwards or downwards movement comes most into play, and the severity of some of these slopes isn't readily apparent via a TV screen. The greens themselves also have a bit of interest, beyond just the crazy breaks going on due to the tournament speeds, with internal ridges and several pin locations where you have to stay below the hole. Add in the two very reachable par 5's, an island/peninsula green and a par 3 closer and you would be hard pressed to say that East Lake doesn't have a distinctive character.
But he is right on about the lack of wind, the absence of blindness and the void of quirk. Its not Royal County Down.
Question for the group, would it be a more exciting course for this kind of event if they reversed the nines (and you can't use what happened at the 17th last year in your argument)?
Sven