So, Paddy Power, an online bookmaker, fills the sky above Medinah with a whole bunch of sky tweets (who'd have thought that would have entered the lexicon a week ago?) aimed at embarrassing and ridiculing Tiger Woods. Shortly thereafter, Tiger concedes a putt that costs Paddy Power (and a whole host of others bookmakers) hundreds of thousands, if not millions of dollars/pounds/euros. Coincidence or payback?