Kinda sad they felt the need to have a press release. Woulda been better if they simply arranged to have them at The Masters in their green jackets, and when asked, the club just continued with the "We don't discuss membership..." line.
I wondered the same, when did ANGC start announcing their members? (Today, I guess)
Um, because the folks who run Augusta National are some of the shrewdest people around?
Look who has the richest, most-watched, most-sought after (in terms of an invite) major in the world? The folks who run that club. They've been at the forefront of a lot of innovations, particularly in terms of technology (their Masters website puts others to shame), and they have been incredibly bright about creating an "image" of the Masters that's unparalleled in golf, and much of sports.
These guys aren't dumb; they know the "issue" of their membership wasn't going to go away. They admit two women, of some stature, not unlike their other members, and put out a release far removed by their April tournament, and they (more than likely) reap some positive PR out of it. They still don't have to answer any questions about their membership come press conferences leading up to the Masters in April. I'm assuming Mr. Payne will say the same thing next year that he said this year: membership questions are a matter for the club to discuss on its terms.