Joe,
It's not an unheard of practice to give equipment/devices to the iconic clubs, then in your marketing efforts, to cite those clubs as having your equipment/devices, in order to get other clubs to buy your equipment/devices.
So, I wonder, did Merion buy this or was it complimentary ?
I tend to agree with Ian.
As to the data bank, while I love acquiring and warehousing data, what purpose does it serve if, as Ian says, you have a competent super ?