We as a family have been to three events. The first was weightlifting on Sunday morning. Other family watched on TV and commented on the large number of empty seats. In the arena, however, it was clear that it was completely full, bar a number of "Olympic Family" seats in the areas immediately adjacent to the platform. As Mark says, if you give the "Olympic Family" and sponsors the very best seats, these will be the ones the cameras see. It looks much, much worse than it is. Something for the press to be negative about, though, which they need, since most everything else is working like clockwork.