Niall:
I agree with you and with Rich on this, in general ... there is way more emphasis on aesthetics and style than there used to be. I wouldn't go as far as Rich that no course before W.W. II thought about anything but substance -- Dr. MacKenzie surely did, and so did Stanley Thompson -- but he is probably right about all the old Scots professionals turned designers, at least.
I'm not sure whom to blame for starting this. I remember Pete Dye saying thirty years ago that clients nowadays wanted every hole on the golf course to be a postcard view -- but Mr. Dye said it with disdain, whereas Tom Fazio seemed to embrace the same demand. Fazio was also the first architect to base his success on rankings, rather than on having tournaments hosted on his courses, so maybe we should blame GOLF DIGEST, who made "Aesthetics" one of the seven deadly sins for which golf courses get ranking points.
What I tried to say gently in my parenthetical in my last post, was that it isn't just architects. You see the same emphasis on aesthetics in the conditioning of golf courses -- worrying more about uniform color and perfect turf from an aesthetic point of view, as opposed to just providing a good playing surface -- and in the long run that emphasis is costing the game a lot more than modern architecture does, because it affects even the older courses. Again, who is responsible for the trend? Superintendents point at course owners, course owners point at players, and the players don't seem to connect the dots between the perfect conditions they love and the high costs that are driving them out of the game.