Did anyone else notice that Brad Klein's article, "What's your 'birdie yardage'? (Golfweek, March 9, 2012, p. 66) backed up a full-page ad (p. 65) for the Fallen Oak Golf Club, headlined "YARDAGE: 7,487 from the back tees." Ironic? Which is going to have a greater impact on the average golfer? Klein's logic or Fallen Oak's headline (with very nice pictures)? It seems to me that the writers . . . golf thinkers . . . the "play-it-forward" crowd . . . are going to lose the changing-the-mentality battle every time to the yardage driven ads for golf courses, hot drivers and hot golf balls screaming at us from every direction. In any case, that's my opinion.