I am gonna buck the premise and say good visual deception weasles its way into your mind regardless of what you know. Of course, as Pietro suggests, good deception requires a sting in the tale. Below is Worcester's 6th, a medium length par 3 with a long green. The left bunker looks like it guards the middle portion of the green - well past the flag. In fact, the bunker is up front (level with the flag) and there is tons of room to the rear of the green. The safe play (when you know the hole) is to take enough club to carry past the bunker, but if the flag is up front this leaves a nasty right to left putt (the sting in the tale). Regardless of how many times I have played this hole that left bunker plays on my mind in trying to figure out the flag's location relative to it. Its very hard to tell.
Same course, the 14th. That right bunker looks like it is set middle of the green, once again it is up front, protecting the bounce in off the right. Gauging that shot (once again, once you know the hole) knowing that the everything feeds to the left bunker is quite tricky. The sting this time is the amount of slope feeding to the left. Its shocking to watch balls turn left.
Here is another interesting deception, Little Aston's 7th. That berm cutting in off the left looks menacing, but its easily carryable, to the point where the trees are an issue (the sting) if one plays safe left.
The 8th is really nasty. The front bunkers hide all the actual greenside bunkers and the front to back nature of the green.
The 9th too looks like one has to make sure to carry the heather, in fact, there is plenty of room. BUT, notice how the land moves away from the tee. We are "encouraged" to half a club more when what really need is half a club less - then you have to remember the wind! I love this kind of stuff.
Continuing with Little Aston, the 13th is fantastic in how the narrowness of the green is hidden.
This may be the best bit of trickery. The 14th has this huge bunker cutting in from the right. It looks very easy to carry, certainly less than 200 yards. Well, its more like 215, slightly uphill and with the bunker raised quite a bit. One can't tell how much room is beyond the bunker. The sting here is that left looks dangerously tight, but in fact its fairly wide and quite safe.
By just carrying the bunker as it would seem a good idea, one is left with a terrible angle.
The final hole, more deception with the size of the bunker and importantly, playing uphill. It looks tight to the green, but there is quite a bit of space.
This same ploy is pulled off quite well at Brancaster's home holeand the sting is the green runs to the rear..
No, good deception will work most of the time on most of the people.
Ciao