As I was reading this thread, a couple thoughts came to mind. First, is that I think some people are attributing too much of a courses style to the architect. Granted, the architect is the primary designer, but other factors such as the owner, topography, budget, environmental factors, market, etc. impact what gets built.
The other thought is that publicity is certainly important to any architect, but the golden rule is to keep the client happy. If designing over-the-top features gets you publicity (good or bad) but fustrates the owner, what have you gained? I would say not a lot, considering most new projects are obtained through word of mouth.
I might be an intersting case study on this topic. I have never worked under an architect, and I have one original design to my credit. This course is certainly not over-the-top. It couldn't be. It was a nine-hole addition to an existing facility, so there had to be some consistency. We had a small site, and a small budget. However, the course is playable, fun, and the client loves it.
Hopefully, I will have two more projects under construction in 2002. Both of which I have considerably more latitude. Just last week, I was considering going "minimal" with one project for publicity reasons.
This project will be near three big-budget Jeff Brauer courses with lots of earthworks and white sand. (Jeff may not think they are big budget, but compared to my budget they are.) I think my owner may get better and more press if we do something different. It's the same thought Pete Dye had with Harbor Town. And with our site we might be able to pull it off.