Golf programming that profiles course architecture would be VERY appealing if the stories and personalities that surround the subject matter are woven through the narrative. How many Big Break Whatevers can you have? Great, you're retaining that marketshare that tunes in to watch that listless viewing. What's next to move the meter?
Golf has always been its most interesting and exciting when there have been strong personalities and an energy that's captivating about it...that includes the ground over which it is contested. Interesting, the Open Championship to me is nearly always the most stimulationg to watch, mostly because the balls continue to move along well AFTER they hit the ground.
Tell me that you weren't just squirmmng in your seat whenTom Watson's wonderful shot into the last, at the most recent Open at Turnberry, didn't cruellly creep over the back of 18, leaving him that very testing decision that he couldn't convert into par? If you: profile a course, frame it around the personalities that created it, how it evolved, and then insert great footage of the triumphs and trevails of the wonderful players through the various championships and eras...how is that not enticing to anyone who has even a modest interest in golf?
The Golf Channel brass are delusional if they think they can "Grow the Ratings" in America much beyond their historical benchmarks. The game isn't soccer or American football...IT NEVER will be! If they think Tigermania numbers are consistently possible for the future, there are slim odds on that. Focus on a VARIETY of programming, to attract a WIDER demographic of those that ARE interested in the game and they're on the right track.
The whole GC model has a self-limiting market due to the very nature of the subject matter! It's a damn tough game that isn't cheap to present or play. Plus, golf frustrates many who try and take it up and then swiftly leave it because they can't endure the mental anguish of struggling to get somewhat proficient. The reality is that vast hordes of the human race will NEVER stay in the game, which is fine.
Layer in an entire industry of golf companies, orgaizations and structures developed to churn out products, graduates and numerous other "needs" created in fantasy projections and here we are. The across-the-game contraction in progress, long overdue, makes perfect sense to me.
The key for the game is to: get off the unsustainable greed wagon, rededicate true commitment to prudent resource use(ending distance creep!), better effort to taking care of the game BEFORE thirsting for the whore-out, and it will return to a fitter form.
Cheers,
Kris