Peter:
Your point may be a bit over my head, but I think I get the gist of it. My client in China wants me to make a visit now [still pre-construction] to basically hold his hand and help him visualize the finished product ... I told him I can come, but it won't help because I don't really know the answers to his questions until we get a handful of holes roughed in and figure out what we are really going to do. That's our process and I am sticking to it, even though it makes their banker uncomfortable.
Process is critical. Process determines techniques and allows or doesn't for flexibility, and determines the level of lost opportunity costs.
Golf courses can only be planned on paper to a point because they have limitations of detail and the human mind really isn't that creative; it is hard wired to repeat patterns (I sort of laugh at the term "detailed plans"). Beyond being less than detailed, plans are restrictive and rigid too. Plans have their role, to say they don't would be idiotic. They're necessary for permits, nailing down some engineering problems and setting environmental boundaries, estimating work, materials, time frame and cost.
As Tom's message to his client hints at, the finest golf courses are controlled chaos. The creativity is a combination of seizing on mutation, chance, and randomly mixing these elements as they present themselves. It's a complexity unimaginable in an office, and a complexity that is more likely to produce originality. All this mixing, matching and opportunity mining requires energy, knowledge and vision to direct and shape, and because of this being dynamic rather than static, it is a process, and the process determines. It is not instant soup or a paint-by-numbers kit, as some in the business would have their clients believe.
Dr. M had a good point about hard headed businessmen wanting it all on paper; impossible, and even Tom, with a pretty stellar track record reveals, the "trust me" element of such a process still makes the hard headed businessmen uneasy.