The mindset of the average or typical club boards, CCFAD General Managers and ownership, or the local mom and pop are there to market, manage, grow, or succeed in keeping members, patrons, tourists, etc. They do this in all parts of North America in a diverse set of climates, soils, and predominant turf appropriate species. Hardly any of these locales are conducive to maintain lean and mean, without giving up the very high risk of loosing major parts of the golf season to a turf wipeout. Without the cultural practices of fert, water, and chems, in these diverse climates and soils that are NOT links conducive (which maybe 90% of the golf locations are non-links soil and climate conducive) the superintendents best hope of keeping his/her job is to give them green, turf that doesn't risk wipe-out from being maintained lean, and the kind of firm that is more susceptible to the pressures of much use from cart traffic and many more rounds of golf played upon them.
It seems you don't hear so much clamor for lush green from those who are fortunate enough to be in a part of the country where links soils and climate allow for the browned out or lean pale greenish-yellow patina that are achieved at the very few like the Bandon, San Hill area, Whistling St., prairie venues, or the Long Island, or sandy coastal areas where they have sandy soils and ability to go in that links-like presentation direction.
As everyone seems to be saying, the telecast isn't going to determine the direction of maintenance, the market and perception is, no matter how much people enjoy seeing the Open and its conditions, they will stick with what they know and have here.