I've been involved in two USGA events, the US Open at Olympia Fields and the US Senior Amateur at Beverly. The Open was semi-brutal on many levels, but pretty rewarding on many levels. The Senior Am was a pure joy. The players don't act like the game owes them a living. The USGA staffers are awesome, and they genuinely appreciate the volunteer effort that the club puts forward. There wasn't a single negative with that experience.
In terms of getting the USGA's attention, I'll give you a brief outline of my involvement with the Senior Am. I wrote a lengthy pitch to the USGA, outlining our club history, our history of hosting events and a detailed description of the course and club facilities. I included historic and current photos. They were immediately interested. It didn't hurt that Bill Shean had the USGA's ear, but I really believe that clubs could do themselves a big favor if they spent some time and made an attractive appeal to get the right to host an event. Whether it's a senior, a mid-am, a junior am doesn't really matter, it is an unbelievably rewarding experience to help host a national championship at your club. It genuinely feels good to give back to the game.
Last point. Recently, we hosted the Western Junior at Beverly for a week. It was a blast. These kids can really play and they are, by and large, a great group of young men. We had a Member/Amateur event before the first practice round and I actually played with the kid who wound up winning. His name is Connor Black, out of Katy, Texas. His dad is a tax lawyer. I cannot say enough about what a great young man this kid is. Bright, respectful, appreciative. After lunch, he shook my hand and thanked me and thanked the club for giving back to amateur golf.
Today I received a handwritten note of thanks from him. Very touching, in fact, especially when he said, "I hope you know that every player in the field is extremely grateful for people like you." That, ladies and gentlemen of the jury is what it's all about in the game of amateur golf.