Jason...
I hope everyone reading this already knows for certain that I am no expert on things like this, rather an intereted on-looker. But, regardless, I'll disclaim my thoughts anyone...just to be clear. Nevertheless, here are some of my thoughts...
You ask, what went wrong from 1940 to 1990's in terms of golf course architecture? And the name Robert Trent Jones gets mentioned.
I have wondered aloud, recently on this site (
http://golfclubatlas.com/forum/index.php/topic,47618.0.html), if non-minimalist golf courses are sustainable. It seems RTJ's legacy is maximalism, make the land fit your original course idea, bulldozer, remove, add, route with out too much regard for natural landscapes, etc. And I think this was really neat and new and his PR machine took the whole thing to a rock star type of level. But in the end, is any of that good for the game of golf? I don't think it is.
On the rock star type of status golf course architects get, is that good for the game? Eh, tough one. If they deserve it and design sustainable, good, and affordable courses...maybe. But if they are just a hype PR machine deal, doesn't that just jack up the cost to build a course (given the design fee they will demand) and make the specific courses they design less likely to be sustainable? What is that Tiger Woods course in Dubai (I think) that he pocketed $55 million on that has gone under? An extreme example for sure, but perhaps it illustrates the point. Every dollar wasted, if a dollar wasted. If it is $55 million, if it is $1 million, if it is $100,000...doesn't matter...it is wasted, someone lost it, and the business owners need to recoup that costs somehow.
Furthermore on the rock star status of golf course architects...think of some of the greatest courses of all time. Are they great because of who designed them...or are they great because they are great courses? For instance, who designed North Berwick? Who designed The Old Course?
Speaking of maximalism, we talk a lot about land fit for the game and RTJ seems to have spearheaded building a golf course anywhere. But back in the day, there are stories of Old Tom Morris taking a single say and staking out a course. Then they played golf (focus on that process, and don't evaluate this in terms of Tom Morris' golf course architectural skill). The land was so perfectly suited for the game of golf...you could simply play golf on the land that was already there. Talk about saving on construction costs. But perhaps RTJ isn't the epitome of maximalist architecture in this regards, maybe it is Fazio at Shadow Creek, Dye at TPC Sawgrass...hell, maybe we saw man's desire for this "conquest" being revealed at The Lido. But in the end, this extra cost has to eat up excessive amounts of money and this will put a strain on the operating budget of the courses/clubs in question and, therefore, make it harder for sustainable golf.
Additionally, how many of these maximalist golf courses stick around the Top 100 lists? Of course, say what you will about the lists...but they are the best proxy we have for great courses that stand the test of time. I've analyzed these lists and I see some of these types of course have made an initial splash on the lists and faded over time. I think that speaks volumes.
FYI...3 posts popped up while I was typing...haven't read them yet.