It's got nothing to do with a business plan, it's about utilization patterns in the face of exterior competition and changing social values/patterns.
When a department has negative gross profit margins, why force volume up, you only lose more money.[/quote]
Tally...Mucci 01 Fox 3. Splash bogey.
I agree 100% with what you are saying here.
I don't know if we agree on the solution, but your statement above highlights two, extremely important points.
1) Maximal variety with minimal utility is expensive for any business. So why even try?
2) Most importantly. Why are F&B at a golf club thinking of outside F&B as competition? There should be only concern for maximizing member happiness, financially and gastronomically. The health of the club would benefit by being a service aspect for convenience. But NOT the focus.
Likely though, Mr. Mucci, that changing social dynamics will affect the future of the service industry (F&B, cart girls, show shines, towels) much more than outside "competition".