Tiger,
First and foremost, I try to have lunch with younger women.
That was a Top 10 All Time GCA Muccism and that is saying something!
Pat,
This really is not a new situation, it is only new for golf. The "city" athletic (and social) clubs went through this years ago. My Uncle Jack tried to get me to join the Downtown Athletic Club, former home of The Heisman Trophy, when I moved to NYC in 1989. It had one location downtown and I could not really get there much, the facilities were really just okay and NY Sports Clubs had multiple gyms (no social) close to my work and apartment. Now NY Sports is all around the East Coast and my wife, my son and me are all members for $1800 per year. We get a very good rate because they our home club is in our apartment building and I have been a member for 20+ years.
When I left the NY Athletic Club it was basically three times that. It obviously is a different social and facility experience, but reality it was just hard to get there, and they would not let my son join as a member till he was 16. Today, he has been ranked as high as #24 in the US in squash via NY Sports and his coaches and friends there and the NYAC alienated a kid for life that they taught to play squash.
I can't tell you how many times we got emails and letters that the NYAC needed younger members!!
The Downtown Athletic Club and City Athletic Club both closed, NY Sports thrived and many of the other private/athletic clubs have adjusted their models. The University/Athletic Clubs (Yale, Harvard, Princeton, Penn, Cornell) seem to have adjusted with their younger alumni best, with reasonable rates, lots of mixing socially, relaxed dress codes, and the admission standards are also relaxed. Through the Cornell Club, I can play Yale and Upper Montclair and they have reciprocal clubs (mainly athletic but some golf) when I travel.
Golf clubs will adjust eventually. Some like Baltusrol and Canoe Brook in Jersey will get stronger and some will adjust and some will close/convert to public.
Based on what I am seeing in business the last 6 months, the world will get better economically and unemployment will get better. The mistake for golf would be to say "it was just a recession problem". It my opinion, it is a lifestyle problem for golf, but the debt is not going to help clubs.