You know, in tennis, they play nothing but matchplay...and while the best players in the world sometimes get knocked out of their tournaments in the first round, they win enough tournaments to confirm that they are the best players in the world. How many matchplay tournaments out of 30 in a year do you think Tiger would win? How many matchplay majors out of four? The "problem" with matchplay, if you want to call it that, is that it reduces "in any given week" to "on any given day" - you can't shoot 72 in the first round to come back and win - but over the long haul, I think the best players would tend to win roughly the same number of tournaments that they do now.
How's this for a possible solution to ABC's woes: next year, instead of putting everyone into the bracket strictly by seedings (1 v 64, 2 v 63, etc.), make the draw completely random. Or even better, do the draw for each round only after the completion of the previous round (like they do in most soccer competitions like the FA Cup in England). It's not necessarily as fair as the current method - which is only fair if you think that seedings can determined in matchplay by one's strokeplay record - but this way you have a chance of getting marquee matchups in the early rounds as well as the later ones. Just a thought...
Cheers,
Darren