I don't think his statement was really about architecture or course quality. I think what he is saying here is "don't bother me with all these excuses and explanations, because if you have to make them your course isn't that good." This is evident by the last sentence of that note: "Also, a pleasant greeting from the starter is fine, but spare us the long litany of rules, explanations and elaborations."
Which brings me to my problem with this article. IT AIN'T ABOUT GOLF COURSES, IT IS ABOUT THE PROPER WAY TO HANDLE RATERS!
I mean give me a break! Little or nothing about good land, a solid design, variety of holes, playability, walkability, interest, etc. The article is essentially . . . How to Properly Kiss My Ass, by Brad Klien: Not too wet . . . no lipstick please, but chap-stick a must . . . easy with the teeth . . . maybe blow in my ear a little first.
What a freaking joke is this rating game.
If you want your course to be top 100, join a top 100 course. If your course isn't a top 100 course, knowing how to kiss Brad Klein's ass ought not be an issue.
Sorry Brad, you seem like a great guy, but this article is much too much.