The number one selling artist in America for the past four years is Thomas Kinkade, who has trademarked the title "The Painter of Light". He has taken his art into corporate America with a publicly-traded company which sells Thomas Kinkade lithographs, coffee mugs, puzzles, throw rugs, screen savers, etc. which are sold by Franchise stores located in every mall in America.
Kinkade delivers a new painting to his corporate office every three weeks to keep up with the production, and there are now over 300 Kinkade "originals" in existence.
According to the Wall Street Journal, 1 in every 20 households in America owns a Kinkade piece of art.
I think that this type of approach to art has also been practiced in golf architecture.
For example, RTJ, Sr., more so than any golf architect, "branded" his name in the 1960s and 1970s, created the "signature" golf course (his signature at the bottom of every depicting of a route plan or photo of one of his courses) and opened nearly 500 courses over his career. They had a distinctive look characterized by long, runway tees, large, sprawling bunkers, and large, elevated rolling greens, with water used as the hazard of choice.
After seeing Tommy Naccarato's photos of Shady Canyon in a separate thread, I'm seeing the same look, the "perfect" Fazio look, if you will, at course after course.
I don't want to promote another negative Fazio thread, what I really want to address is:
Is there a point when an architect, AND THIS CAN MEAN ANY ARCHITECT, has so many projects going on at the same time and has built so many successful courses, that the creativity and risk and soul fades, with the results ending up being predictable on every project?