Greg,
High ratings takes care of themselves as networks fight to host such events and I understand that women's golf does not fall in that category. That's why I use words like 'clout' and 'guardian.'
As part of the negotiations for gaining the rights to televise the men's open, the USGA can write in the contract (in fact I thought they did) that the third and fourth rounds of the women's (and senior for that matter) open will be televised live. Forcing a network to carry an event that doesn't draw high ratings may mean less money for the USGA but beyond a certain base amount (which the USGA already has) I don't care how much of a war chest the USGA stockpiles - I care about how the game is defended/presented. What is the USGA guarding against exactly - that JB Holmes can only hit a driver/6 iron 600 yards as opposed to 620 yards?!
On the front page of the USGA's own web site, they say in regard to who they serve, 'Everyone who loves and respects the game of golf. Our promise based on a shared love and respect for golf, we preserve its past, foster its future and champion its best interests for everyone who enjoys the game.' I am not sure about the grammar either but you get the general point.
By a factor of X, this is the biggest event for women regardless of which course its played on and the USGA should be doing everything in its power to help promote women's golf. Why? Because it is in their own mission statement. Especially now when women's golf could most use the help, the USGA can - and should - be there for it.