Perhaps this is where many US clubs go wrong. A great many folks in the UK at least part analyse their membership by cost per round. I can guarantee you that if the cost was anywhere near $100 (seemingly not that high for many clubs) a game there would be far less golf clubs and golfers.
Ciao
You are right Sean. But the value of $100 is very different depending on your income. As long as their
are enough folks willing to pay to fill your membership roles, you have a pretty good model. Before
Wachovia killed Charlotte (August 2008) we were full with 30 on the waiting list and you had to pay
50% of the initiation to get on the list (plus we had been shut down for 10 months!)! Now we are
in good shape but the crisis (50 fewer members) resulted in unexpected dividends... a less crowded
course and a wonderful "excuse" to scale down the F&B operation.
We were going to breach the magic "$ per round" estimate but reined in the non golf overhead to
actually come in $5 per month cheaper. $325 plus a $150 per quarter food minimum turned into
$345 plus a $25 per month food minimum. I personally think we are a better product now than we
were in the boom boom years leading up to 2008.
One of the really interesting byproducts is that we have become a great "in town club" for folks who
have vacation homes and belong to ritzy clubs in the mountains, Pinehurst or at the beach. The quality
of the golf and the relatively inexpensive monthly bill has made it a great option for those whose $100
is equivalent to my $10.
I am sorry to ramble but I am very proud of our club, our board and our membership for bucking the
national trends and staying true to our mission as a golf club. The CMAA and the media and the experts
continue to push that clubs need to start moving away from golf and focus on wellness and waterparks
and trying to be everyone to every family. I heartily disagree. A country club is nothing without a solid
golf program. Clubs that lose their focus on golf have forgotten why they exist in the first place.
I am "just not a [country] club kinda guy." But I will gladly WORK AT or join true GOLFERS' clubs from here on out.