Considering the number of "drop zones" that one finds on courses used during PGA events every week, this doesn't surprise me, nor do i have a problem with it as an "option" since it is equitably allowed/enforced.
A number of weeks back there was the issue of a free drop a player asked for (whose name escapes me at this moment) during the WGC match-play championship whose ball was clearly unearly unplayable in the sand and bush yet he was given this free drop because he claimed that the scoreboard he would have to hit over (a totally impossible play) would be in his way if he attempted it. Even his opponent, the ever-endearing Sergio Garcia, thought this to be ridiculas, yet the rule is the rule.
In this case a rule has been established and rather than jumping on the USGA's attempt to be fair to all (in their mind's anyway), remember, it was the player will put it where it will end up. He always has the option of going down there and playing it...