A couple of weeks ago in Tony Muldoon's
St Andrews New Course thread, Brian Phillips made an interesting comment: that more people who be enthused about The New if it were called The Old Tom Morris Course or something.
Firstly, Brian and I agreeing!
but that is something I had wondered for a while, and not just about The New. Names seem so important, but many clubs are just named simply after the town they are in.
White Bear Yacht Club,
Piedmont Driving Club,
Rock Creek Cattle Company... all intrigue me through their names alone.
On the other side of the spectrum, I have read some on here getting stuck into
Ballyhack because they thought its naming was a cynical attempt to attach itself to
Ballyneal.
Eastward Ho! and
Westward Ho!, too, are names that hint at drama and adventure, and are instantly memorable.
Is there something to it? Do names affect our perception of a course before we know enough to make judgement?
For the course owners and developers, what goes into choosing a name and how crucial do you think it is?