Sean,
Meet Jim Colton.
The process is striking. First you never notice the guy. Then you are enamored with his generosity and friendliness. Next you realize (through a golf blog, book, multiple time consuming threads) that the guy has serious love for the game and you wonder how he holds down a job. The next step is that you somehow become friends with HIS friends, and learn that they are just as impressed with the dude as you are. The final step is the short chuckle that you get once someone else experiences The Coltrain, as I did in reading your thread. Rinse and repeat...
Funny thing is, I've known the guy for eight months. I can't imagine how many times the Tang brothers have chuckled to themselves.