Wade,
I don't how many choose their clubs and ball for more distance. I suppose a majority do. I don't. The most important thing for me is to be able to have a club I feel confident swinging that I have half a chance of getting in play. That primarily applies to the driver since I am spastic on the teebox.
I choose tee markers that I feel will give me the best chance to interface with the hazards off the tee. I see so many golfers (not GCA'ers generally) playing the newest technology from more forward tees where only a pop up would end up in a fwy bunker. Of course that is all about shooting a low score which some golfers deem all-important.
Driver: Titleist 975D (which replaced my persimmon club that was disintegrating in 2000)
3W: TaylorMade something or other (the burnt orange one from about 10 years ago I guess)
Hybrid: Titleist that Lloyd Cole gave me when he spurned Wally U. Thanks again Lloyd
Irons: Wilson Staffs purchased in 1989 (still have original shafts, I don't know what Pat Craig is doing to his poor irons)
Wedge: Cleveland something 566?
Putter: Ping B60 (not a great putter, but I'm too cheap to buy something else, besides putting is WAY more about confidence than technology)
Ball: ProV1 or V1x (not for any performance characteristic, simply because the ball is always available. Every other ball out there seems planned to be obsolete within 2 years)
Of course marketing is SO helpful since EVERY ball claims to be longer, straighter, spinnier, softer, and whatever else they can think of than the competition.