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Dan Herrmann

  • Karma: +0/-0
How not to market golf course
« on: December 17, 2009, 06:02:04 PM »
Just saw this on a local golf course website (not mine!) that's looking for new members:
"Nestled in the heart of Chester County, *******  has provided golfers at all levels with some of the most prestigious holes in the area. "

That has to to be one of the goofiest things I've ever read - "prestigious holes in the area"???  Who writes this stuff?

What other marketing SNAFUs have you seen?
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Jeff_Brauer

  • Karma: +0/-0
Re: How not to market golf course
« Reply #1 on: December 17, 2009, 06:05:30 PM »
Free golf with the purchase of a $34 hot dog.....
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Jeff Brauer, ASGCA Director of Outreach

Dan Herrmann

  • Karma: +0/-0
Re: How not to market golf course
« Reply #2 on: December 17, 2009, 06:09:22 PM »
Jeff - if you knew the place, you'd know you weren't that far off.
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Adrian_Stiff

  • Karma: +0/-0
Re: How not to market golf course
« Reply #3 on: December 17, 2009, 06:12:03 PM »
Substitute greatest in place of most prestigeous and is probaby one of the most common lines. Prestigeous is just the wrong word.
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A combination of whats good for golf and good for turf.
The Players Club, Cumberwell Park, The Kendleshire, Oake Manor, Dainton Park, Forest Hills, Erlestoke, St Cleres.
www.theplayersgolfclub.com

Rick Shefchik

  • Karma: +0/-0
Re: How not to market golf course
« Reply #4 on: December 17, 2009, 06:18:07 PM »
The most thankless job in the world -- aside from flacking for Tiger Woods, now -- is trying to come up with an original way of favorably describing a golf course. There isn't an adjective you can think of that hasn't been beaten to death by the golf course copywriters.
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"Golf is 20 percent mechanics and technique. The other 80 percent is philosophy, humor, tragedy, romance, melodrama, companionship, camaraderie, cussedness and conversation." - Grantland Rice

Sean Leary

  • Karma: +0/-0
Re: How not to market golf course
« Reply #5 on: December 17, 2009, 06:18:50 PM »
Quote from: Jeff_Brauer on December 17, 2009, 06:05:30 PM
Free golf with the purchase of a $34 hot dog.....

Thats actually pretty funny.
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Ron Farris

  • Karma: +0/-0
Re: How not to market golf course
« Reply #6 on: December 17, 2009, 06:28:36 PM »
The could say it is the "Best golf course of its kind".  The kind that s.................
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Adrian_Stiff

  • Karma: +0/-0
Re: How not to market golf course
« Reply #7 on: December 17, 2009, 06:48:46 PM »
A 'unique experience ' is another well used waffleworder.
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A combination of whats good for golf and good for turf.
The Players Club, Cumberwell Park, The Kendleshire, Oake Manor, Dainton Park, Forest Hills, Erlestoke, St Cleres.
www.theplayersgolfclub.com

A.G._Crockett

  • Karma: +0/-0
Re: How not to market golf course
« Reply #8 on: December 17, 2009, 07:40:05 PM »
This is a cut and paste from the course description on the club website of a club to which I used to belong.  The folks that wrote this consider OB on every hole to actually be a GOOD thing. 

"Featuring undulating greens, tee shots that you must pay attention to (out of bounds on every hole), and challenging approach shots."

(It is actually even worse than this; there is OB on both sides of 9 of the holes.  Not sure why they didn't choose to advertise that fact; my best guess is that is was just space limitations.  If some OB is good, then more OB is better, right?  Right?)
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"Golf...is usually played with the outward appearance of great dignity.  It is, nevertheless, a game of considerable passion, either of the explosive type, or that which burns inwardly and sears the soul."      Bobby Jones

Dan Herrmann

  • Karma: +0/-0
Re: How not to market golf course
« Reply #9 on: December 17, 2009, 08:06:57 PM »
I'd love if somebody wrote something like, "We're not the best, but we all enjoy the club tremendously.  We're a family and we'd love to have you".
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Mike Nuzzo

  • Karma: +0/-0
Re: How not to market golf course
« Reply #10 on: December 17, 2009, 10:44:20 PM »
it is better than stating the yardage which is the highest used adjective to describe a golf course
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Thinking of Bob, Rihc, Bill, George, Neil, Dr. Childs, & Tiger.

mike_beene

  • Karma: +0/-0
Re: How not to market golf course
« Reply #11 on: December 17, 2009, 10:52:04 PM »
Bushwood National
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mike_beene

  • Karma: +0/-0
Re: How not to market golf course
« Reply #12 on: December 17, 2009, 10:53:38 PM »
One more: We honor the games history and traditions.Enjoy our new fleet of carts .
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JSPayne

  • Karma: +0/-0
Re: How not to market golf course
« Reply #13 on: December 17, 2009, 10:55:45 PM »
Not an actual advertisement, but our course charges a bundled rate of $47 on the weekday for golf including a cart. There's a local sportswriter that doesn't like the fact that we don't have a seperate walking-only rate that's lower (which to be honest I agree with as I enjoy walking). But to support the company I like to tell customers now, "We do have a walking rate....it's $47. The cart is free!"  ;D

They should have hired me to market it before they made the mistake of calling it a "bundled rate!" We'd probably get alot more business if we advertised that you can use our carts for free!
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"To be nobody but yourself in a world which is doing it's best, night and day, to make you everybody else means to fight the hardest battle any human being can fight; and never stop fighting." -E.E. Cummings
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