The bunker does pose a problem for those who might try to bust it over for a closer approach, and the prevailing wind definitely gives that bunker some more action than you might think (the typical wind blows from right to left and into from the tee). After a few plays, the confounding green tempts aggressive players into setting themselves up with a closer approach in order to have a little more control and a better chance at birdie.
Indeed the further right you are the better, but given the angle of the dogleg you have to challenge the tall stuff on the far/right side of the fairway in order to get that angle. Just hitting it further right as it appears from the tee doesn't help you much, as it only leaves you with a longer approach.
The prudent play I've found is to play it to 100 yards or so and take your chances from there (and even then you're left with an uneven lie and a less than perfect angle in). You may make anything from 3 to 5 that way, but if you try to force a 3 by challenging that fairway bunker and then find yourself in it, the sky becomes the limit.
As to whether or not the fairway once ran up against that bunker, there are others here who can provide more detailed information, but I can tell you that most of the course used to be mowed the same height from wall to wall. In that case the "fairway" may have indeed run right around or adjacent to that bunker.