Tim:
Anyway, there are not many architects who could present a contract like that at the beginning of a job and not get the boot! And why would we even try? -- it's basically a sign of weakness to say that you anticipate the client making changes to the course you won't agree with.
This sounds contradictory to me. On the one hand Nicklaus has the strength to demand a concession that is seen as harmful or too restrictive to the owner. On the other he is too weak because he anticipates the desire by someone else to tinker with his work.
An alternative explanation might be that Nicklaus is protecting his brand by retaining some influence on future changes, something that ALL courses experience. A more sinister view, which I DO NOT hold, is that he is trying to line his pockets for future renovation work.
It is too bad that more architects don't have this barganing power. Crown Colony, an excellent vonHagge/Devlin course in east Texas, has been greatly damaged in my view by the surrounding development the owners allowed. On one tee, there is probably not much more than 10 yards separation from some rather unattractive patio homes.
A friend, who is doing very well despite this terrible business environment and with but a fraction of Nicklaus's or Doak's marketing power, takes a very intense client oriented approach. His goes several steps further than being available to the owner, working closely with the superintendent and his staff, the club pros, and the managers. He even goes well out of his way to be attentive and nice to the restaurant people, the cart girl, the waiter and waitress. Most of his relationships are long term and he gets any number of referrals as a result. Many of his jobs are too small for some of the bigger names, and perhaps not individually profitable. He is a very competent gca and a decent golfer, but, from my perspective, what separates him from the pack is how he deals with people. He is involved in many aspects after he finishes a project- course setup, ongoing maintenance, long range plans, etc.