I'll agree with others on here that I actually enjoy the architecture of a golf course more in match play than in stroke because, I believe, match play offers more opportunities for variety.
At my club, when I play for score, it's the same routine on EVERY hole. I lay up on this hole, am aggressive on the next and attack on holes where birdie is more likely. When playing for a score, you are avoiding the big numbers and managing your round (unless you are on a very easy golf course). It's almost robotic on a course you are familiar with.
In match play, depending on the circumstances (down, up, even, playing against somebody who hits it long, or putts poorly), you make different decisions. You recognize that blowing up on a hole is only going to cost you 1 point (1 hole), so you become more aggressive and explore the course to find ways to make a ton of birdies and put the pressure on your opponent.
I have never looked more thoroughly at the potential of my golf course more than when I am in match play. I see the whole layout, unlike in stroke play where I am calculating my way around the course to find the "safe" spots.