On my first round at TOC, we were playing late on a Tuesday, and some locals ahead of us got tired of the pace of play and jumped to the New Course.
So when we got to the Road Hole tee, there were some "new" folks ahead of us. One of them was wearing a Jacobson 2006 jacket, and one of my fellow players commented on it. The wearer said he got it "at the trade show in Atlanta." (He was a Scot on holiday from his greenkeeping job in Dubai [Bahrain?])
Since I was then emplyed by GCSAA, I introduced myself and said I worked at the headquarters in Kansas.
When he heard my name, he said, "I know who you are."
There's nothing like being the editor of a weekly e-mail newsletter to spread the word.
K