Ben, Foggily recalling from the dark ages of gca.com Almost any design rule can be broken. BUT, if they are, it should be infrequently, and, if it's a gamble taken, it better pay off.
Otherwise, IMO, It's only become formulaic since golf became something that needed to be maximized on a revenue front. There's plenty of examples of older courses (Like Pasa) that violate this perceived rule.
The local course here starts with them on both sides, and so did my old home course, PG. The big difference is the lengths of the starters. Here in Windy Nebraska, they are longer than PG's and can be just horrible ways to start the day. (Especially High School tourneys) At PG they seemed less horrible because they were shorter and the majority of golfers were better on the Monterey Peninsula. FWIW, At this years H.S Districts we moved the back tees to the White Box and it helped pace immeasurably. But it didn't change the horrible reality of having a par 3 start with OB on both sides directly into the prevailing south wind.